Categories
Retailer Categories
There are an array of retailer categories up for grabs, celebrating everything from small independents to large retailers and beyond.
Whether it’s your impressive showroom that makes you stand out from the rest or your unbeatable online offering, you’re sure to find your prime opportunity to shine at the IER Awards 2023.
Best Large Independent Retailer - Major Domestic Appliances
Awarded to the best independent retailer (with a turnover above £1.5m) that has achieved the greatest recognition amongst electrical manufacturers and fellow retailers for its services to both the general public and the electrical retailing sector as a whole, in the area of domestic appliances.
Entries are required to demonstrate:
- Product Knowledge
- Customer Service
- Product Displays (windows and/or in-store)
- Local Promotion/Publicity
- Business Management*
*covering such factors of order processing, stock control, invoice payments and overall professionalism in running the business.
Best Small Independent Retailer – Major Domestic Appliances
Awarded to the best independent retailer (with a turnover below £1.5m) that has achieved the greatest recognition amongst electrical manufacturers and fellow retailers for its services to both the general public and the electrical retailing sector as a whole, in the area of domestic appliances.
Entries are required to demonstrate:
- Product Knowledge
- Customer Service
- Product Displays (windows and/or in-store)
- Local Promotion/Publicity
- Business Management*
*covering such factors of order processing, stock control, invoice payments and overall professionalism in running the business.
Best Large Independent Retailer - Consumer Electronics
Awarded to the best independent retailer (with a turnover above £1.5m) that has achieved the greatest recognition amongst electrical manufacturers and fellow retailers for its services to both the general public and the electrical retailing sector as a whole, in the area of consumer electronics.
Entries are required to demonstrate:
- Product Knowledge
- Customer Service
- Product Displays (windows and/or in-store)
- Local Promotion/Publicity
- Business Management*
*covering such factors of order processing, stock control, invoice payments and overall professionalism in running the business.
Best Small Independent Retailer – Consumer Electronics
Awarded to the best independent retailer (with a turnover below £1.5m) that has achieved the greatest recognition amongst electrical manufacturers and fellow retailers for its services to both the general public and the electrical retailing sector as a whole, in the area of consumer electronics.
Entries are required to demonstrate:
- Product Knowledge
- Customer Service
- Product Displays (windows and/or in-store)
- Local Promotion/Publicity
- Business Management*
*covering such factors of order processing, stock control, invoice payments and overall professionalism in running the business.
Best Omnichannel Retailer
Awarded to the business which demonstrates excellence across all of its channels, online and in-store. The quality of service and experience will be exceptional, regardless of how the consumer chooses to shop with you.
The winner should display evidence of an innovative cross-channel approach, investment in
Best Independent Retailer Website
Awarded to the best independent retailer who has demonstrated
Best Young Gun
Awarded to the newcomer to the electrical retailing industry (within the last five years) who consistently demonstrates a willingness to learn and develop, and an enthusiasm for the industry and their own professional development. Entries should demonstrate the candidate’s energy and ideas, desire to take part in training and make sales, and dedication to delivering an exceptional customer experience in-store.
Best Independent Retailer Superstore
Awarded to the best large independent retailer who has demonstrated skill and invention to deliver an exceptional in-store experience for customers. Entries are required to demonstrate: Innovative or unusual ideas, Quality of execution, Success of displays.
Best Independent Retailer Kitchen Showroom
Awarded to the best small or medium-sized independent retailer who has demonstrated skill and invention to deliver an exceptional in-store experience for customers. Entries are required to demonstrate: Innovative or unusual ideas, Quality of execution, Success of displays.
Best Customer Service
Awarded to the best independent retailer (large or small) that has achieved the greatest recognition amongst electrical manufacturers and fellow retailers for its professionalism and overall commitment to the effective delivery of customer service excellence. Entries are required to demonstrate: Product Knowledge, Customer Service Initiatives, Special ‘added-value’ promotions and overall business ethos.
Best Independent Retailer – Focused on Sustainability Major Domestic Appliances
Sustainability is now on the agenda and has joined traditional market drivers – safety, performance and price – in being a consideration when consumers want to buy a new product.
Judges will be looking for examples of how you are adapting to these market changes, when selling major domestic appliances. Give examples on how you focus on selling sustainable products and features you highlight, such as energy efficiency, and the importance you place on sustainability
Best Independent Retailer – Focused on Sustainability Consumer Electronics
Sustainability is now on the agenda and has joined traditional market drivers – safety, performance and price – in being a consideration when consumers want to buy a new product.
Judges will be looking for examples of how you are adapting to these market changes, when selling consumer electronics. Give examples on how you focus on selling sustainable products and features you highlight, such as energy efficiency, and the importance you place on sustainability.
Best Marketing and Advertising Campaign Award
Awarded for print and/or broadcast marketing that retailers placed in 2023
Entries are required to demonstrate:
- Examples of the marketing
- Commercial success
- Product success
Best Independent Retailer for Repairs, Service & Spares
manufacturer
/supplier Categories
We have an array of manufacturer/supplier categories, which celebrate the hard work and innovation of companies over the past twelve months.
Whether you’ve launched a groundbreaking new product or have offered unrivalled training and services, there’s an award for you at the IER Awards 2023.
Best Smart Innovation - Consumer Electronics
Awarded for the most innovative product (new or redeveloped within the last 12 months), with effectiveness being demonstrated via operational features and consumer benefits.
Entries are required to demonstrate:
- Technical innovation
- Operational features
- Consumer benefits
- Product success
Best Smart Innovation - Major Domestic Appliances
Awarded for the most innovative product (new or redeveloped within the last 12 months), with effectiveness being demonstrated via operational features and consumer benefits.
Entries are required to demonstrate:
- Technical innovation
- Operational features
- Consumer benefits
- Product success
Best Smart Innovation - Small Domestic Appliances
Awarded for the most innovative product (new or redeveloped within the last 12 months), with effectiveness being demonstrated via operational features and consumer benefits.
Entries are required to demonstrate:
- Technical innovation
- Operational features
- Consumer benefits
- Product success
Best Training Award - Consumer Electronics
Awarded to the electrical goods manufacturer who demonstrates the greatest commitment to training its retail trade partners, and helping them to remain competitive, achieve business success and deliver best results for the manufacturer.
Entries are required to demonstrate:
- Investment in retail partners training
- Choice of training methods and formats
Flexibility of training provision – demonstrating their understanding of the business needs of the independent- Impact on retail partners’ business
Best Training Award - Major Domestic Appliances
Awarded to the electrical goods manufacturer who demonstrates the greatest commitment to training its retail trade partners, and helping them to remain competitive, achieve business success and deliver best results for the manufacturer.
Entries are required to demonstrate:
- Investment in retail partners training
- Choice of training methods and formats
Flexibility of training provision – demonstrating their understanding of the business needs of the independent- Impact on retail partners’ business
Best Company Representative Award
Awarded to the manufacturer’s representative who has achieved greatest recognition amongst independent electrical retailers for their understanding of independents’ needs, and for their service, help and advice at all times.
Best Marketing and Advertising Campaign Award
Awarded for print and/or broadcast marketing that suppliers placed in 2023.
Entries are required to demonstrate:
- Examples of the marketing
- Commercial success
- Product success
Best Accessory Award
Awarded for the most innovative accessory, in either consumer electronics or major domestic appliances, which has helped to create a significant revenue stream for both the manufacturer and independent retailers.
Entries are required to demonstrate:
- Product ranges’ suitability for independents
- Sales support (material and activity)
- Sales effectiveness through the independent channel
Best Floorcare Product
Awarded to the most innovative floorcare product (new or redeveloped within the last 12 months), with effectiveness being demonstrated via operational features and consumer benefits.
Entries are required to demonstrate:
- Technical innovation
- Operational features
- Consumer benefits (inc suitability for particular needs)
- Product success
Best Distributor Award
Nominees should demonstrate effective processes, order fulfilment and business growth, to
CORPORATE RESPONSIBILITY AWARD - Consumer Electronics
Every business has a story to tell. The winner of this award will have a dedication to the environment, community or customers, and that will be ingrained in the way you do business in the consumer electronics category.
Judges will want see examples of how your company/brand uses CSR, with details of what you do and how you do it.
CORPORATE RESPONSIBILITY AWARD - Major Domestic Appliances
Every business has a story to tell. The winner of this award will have a dedication to the environment, community or customers, and that will be ingrained in the way you do business in the major domestic appliances category.
Judges will want see examples of how your company/brand uses CSR, with details of what you do and how you do it.
BEST KITCHEN FURNITURE AND ACCESSORIES AWARD
Awarded for innovation in kitchen furniture and accessories, which have helped to create a significant revenue stream for both the manufacturer and independent retailers.
Entries are required to demonstrate:
- Product ranges’ suitability for independents
- Sales support (material and activity)
- Sales effectiveness through the independent channel